News Release
Sustainability Report: Oatly. Oatly I the Original Oat Drink Company. (n.d.-b). https://www.oatly.com/oatly-who/sustainability-plan/sustainability-report
Infographic
Oatmilk chilled. OATLY! (n.d.). https://us.oatly.com/collections/oatmilk/products/oatmilk-chilled
Sustainability Report: Oatly. Oatly I the Original Oat Drink Company. (n.d.-b). https://www.oatly.com/oatly-who/sustainability-plan/sustainability-report
Wiseman, C. (2021, April 27). Oat Milk – “better” for the environment, but is it good for you? UQ Healthy Living. https://www.uqhealthyliving.org.au/oat-milk-better-for-the-environment-but-is-it-good-for-you/
Brand Storytelling
Flores, N. C. (2022, February). Making homemade cheese: New mexico state university – be bold. shape the future. Making Homemade Cheese | New Mexico State University – BE BOLD. Shape the Future. https://pubs.nmsu.edu/_e/E216/#:~:text=About%2010%20pounds%20
Jenkins, R. (2022, May 31). Switching to plant-based cheese can reduce carbon emissions by 50 per cent compared to the dairy version. The Scotsman. https://www.scotsman.com/read-this/switching-to-plant-based-cheese-can-reduce-carbon-emissions-by-50-per-cent-compared-to-the-dairy-version-3716010
Williams, A. (2023, February 21). Cheese: Bad for the environment?. Audubon. https://www.audubon.org/news/cheese-bad-environment
SWOT Analysis
Galen, C. (2020, January 30). NMPF calls on Sweden’s oatly to respect U.S. food labeling laws. NMPF. https://www.nmpf.org/may-16-nmpf-calls-on-swedens-oatly-to-respect-u-s-food-labeling-laws/
Groundwater, C. (2021, April 20). So is oatly bad for you or not?. GQ. https://www.gq.com/story/oatly-nutrition-ipo
Oat milk market – trends forecast till 2028. Delvens. (2022, February). https://www.delvens.com/report/oat-milk-market
Oatly who?. Oatly I the Original Oat Drink Company. (n.d.). https://www.oatly.com/en-us/oatly-who
Reichheld, A., Ritthaler, C., & Peto, J. (2023, September 18). Research: Consumers’ sustainability demands are rising. Harvard Business Review. https://hbr.org/2023/09/research-consumers-sustainability-demands-are-rising#:~:text=Consider%20these%20findings%3A%20When%20Gen,buying%20decisions%20in%20this%20group
Sweney, M. (2022, January 26). Oatly ads banned by UK watchdog over “misleading” green claims. The Guardian. https://www.theguardian.com/media/2022/jan/26/oatly-ads-banned-by-uk-watchdog-over-misleading-green-claims
*All content is for academic purposes only and in no way affiliated with Oatly*