As the Marketing Manager at The Forward Female, a creative agency in Los Angeles specializing in empowering women-owned brands, influencers, and public figures in the health and wellness space, I lead content strategy, campaign execution, and client management for high-profile clients. My expertise spans content creation, social media management, email marketing, event promotion, and program launches, driving impactful results for brands and fostering their growth across digital platforms.
Heal Squad x Maria Menounos
Heal Squad is a self-improvement, health, and wellness podcast hosted by Maria Menounos, airing five days a week. The show empowers listeners with tools, insights, and expert advice to navigate life’s challenges and foster personal growth. I managed both @healsquad and @mariamenounos accounts.
- Edited and produced 5 episodes weekly in audio and video formats.
- Created and edited 10-15 content clips weekly for social media and marketing use.
- Managed 30-40 Instagram stories weekly, posting across Instagram, TikTok, YouTube, and X.
- Designed and scheduled weekly newsletters to engage audiences and promote episodes.
- Collaborated with sponsors for podcast advertising and social media campaigns.
- Managed creative development, in-person content days, and long/short-form video editing.
- Copywrote titles, descriptions, Instagram captions, and emails.
- Engaged with followers across all social media platforms to build community and brand loyalty.
Dr. Kim D’Eramo
Dr. Kim D’Eramo is a MindBody medicine practitioner, author, and healer who teaches the transformative power of the body’s natural ability to heal. Her programs and resources help individuals unlock self-healing through awareness, energy flow, and emotional alignment.
- Coordinated and executed 5 program launches, including email sequences, live workshops, and ad campaigns.
- Wrote, created, and scheduled 4 weekly newsletters.
- Produced and posted 6 pieces of video content weekly using trending strategies.
- Managed 20+ Instagram stories weekly and maintained brand partnerships.
- Launched Dr. Kim’s book, achieving 2,000+ sales in one month through social media and email promotions.
- Oversaw podcast outreach and created targeted ad campaigns for program retargeting.
MoveJoy
MoveJoy is a revolutionary movement methodology founded by Lavinia Errico, Co-Founder of Equinox, offering daily movement classes designed to inspire joy and self-empowerment. The brand focuses on enhancing mental, emotional, and physical well-being through joyful, intentional movement.
- Assisted with website development, including photography and videography.
- Edited and posted 5 weekly video content pieces and managed 20+ stories weekly across platforms.
- Designed and scheduled weekly newsletters and class schedules.
- Built email automation sequences for retargeting free trial members, event attendees, and canceled members to increase memberships.
- Planned and executed in-person content days and supported events.
The Forward Female
- Executed 4-5 weekly video content pieces and managed 15+ stories weekly across Instagram and TikTok.
- Created and launched meta ad campaigns for brand and event promotion.
- Strategized and promoted events, managing content creation, scheduling, and attendee outreach.
- Designed, wrote, and scheduled weekly newsletters and email sequences for event promotions.
- Oversaw Eventbrite listings and maintained engagement across social media platforms.