For this project, I was tasked to develop a multimedia campaign for the Athletic Brewing Company to drive subscriptions for the upcoming summer season. Reflecting the adventurous and bright aesthetic of the company while incorporating color and playful summer messages, this campaign aims to promote the Athletic Club and the benefits of drinking non-alcoholic beer during #SoberSummer. *Not Affiliated with Athletic Brewing Company*
Out of Home Advertisements
Billboard Ad – “The Sound of Summer” (Right)
Instagram Posts
Blog Post
4 Views to Enjoy Your Brews at this Summer
We have you covered if you are looking for places to go and enjoy non-alcoholic beer. Here are some of our favorite travel destinations, paired alongside our brews that complement the views perfectly to have a healthier and more well-traveled summer.